How We Write Our Pages at Casperspins
Every page we publish starts from one thing a reader needs to know, set out in the order that makes it easiest to follow. We write to answer that need directly, with wording that a busy adult can read on a phone during a spare minute. Our aims, our handling of corrections and our way of gathering material are described here, so that you can judge our work by the standards we set ourselves.
What we aim for
Our goal is practical, understandable information that helps a reader act with confidence and stop when they wish.
Practical first
We open with the answer and add detail afterwards. Each heading must bring something new, whether a fact, a condition, an example or a limit, so that no section repeats another. If a point does not help the reader, it stays out. Examples are kept realistic and modest, so nobody mistakes an illustration for a forecast.
Plain language
We prefer short sentences and everyday words. Where a technical term is needed, we explain it once and then use it consistently. Numbers are written with their units, and amounts in pounds are shown with the pound sign. Dates follow British style, and where a page carries a date line, it shows the day on which the text was last reviewed.
Responsible messaging
Gambling is for adults aged 18 and over, and we treat it as entertainment with a cost. Our wording avoids pressure, avoids promises of winnings and points readers towards support when they need it. Stopping, taking a break and asking for help are presented as sensible choices at any point.
How corrections work
We want to hear when something on our pages is wrong, unclear or out of date. A correction follows a short, steady path.
- Tell us which page and which sentence caught your eye, and what you believe is wrong.
- Send your message through the route listed on our contact page, adding any detail that helps us check your point.
- We compare the sentence with the facts held for that topic.
- A confirmed error is fixed in the text, and the date line is moved where one is shown. Wording that is accurate but unclear is reworded in simpler terms.
How we research a page
A page is only as good as the material behind it, so groundwork comes before drafting and follows a fixed order.
- Define the reader question and list the sub-questions that sit behind it.
- Gather the material we hold on the topic, such as the brand’s own published wording and public information on responsible gambling, and write only what that material makes clear.
- Leave out any detail that is unclear or that the material states in conflicting ways, since a shorter page is better than a doubtful one.
- Draft in plain language, keeping each figure next to its condition so that the meaning is not lost.
- Read the draft through again, checking accuracy, tone and responsible messaging, before it goes live.
- Apply reader corrections through the same path, so that a page can be fixed after publication.